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Old 07-15-2007, 02:18 PM
need2lose need2lose is offline
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I don't know specifically about alli, but I know that there is a lot of thought that goes into names of anything that is going to be marketed internationally. Of course, they can use a different brand name in another country, but it is cheaper to minimize that. Names are researched to see if they have been trademarked anywhere else, if they have meanings in other languages, if they are the same or sound similar to obscene or offensive words in other languages and cultures, or if they convey a mood or feeling that is incompatible or might inhibit sales.

I used to work for a large consumer products company!
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